I believe what makes these guys stand out is simple, they come off as one of your friends. It is very rare to find something that you know at some point you had made a comment about, especially while playing a game. That factor really helps Smash to stand out. Their innuendo is a huge hit and a little subtle.
I will definitely keep watching and sharing with my friends. They had me laughing so hard I even snorted, which got my other half and dad wanting to watch. These videos hit home for my gamer nerd side and I am sure others feel the same way I do.
Without YouTube Smash would not be as popular as they are now, these guys probably would have just been sharing the videos with their friends, family, and maybe a small group of people outside of their friends. Smash definitly owes all their success to YouTube, it gave them a wider viewer range and more chances for a random person to come across their videos.
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